I not only remember Beenz – I worked for their advertsing agency and was in charge of the planning of hteir media budgets.Or would have been if they had thought it necessary to spend some of the millions of dollars of investors money that they burned their way through on a bit of old-fashioned advertising.Actually, the entire concept was fatally flawed – I don’t want to go into too much detail here, but the main problem was a complete misunderstanding by the client of the dynamics of the target audience they wanted to make Beenz appeal to.Those were the days!Martin
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